Data Analytics Enabling Business Growth

Insightful eCommerce analytics data is crucial to making smarter online marketing decisions. Fung Omni Services (FOM) provides wide ranges of management reports on data analytics, KPI reporting and competitive intelligence, which facilitates customer’s management and strategic decision making.

Our analytics experts set up and utilize integrated analytics tools within brands' online stores to deliver a holistic view of brands' current performance. Actionable insights are all at a glance.

  • Sales and Performance Analysis

Transparent sales data and weekly reports will be provided. Sales performance are presented from products, brands and category comparing with competitors. We also forecast demand and sales by share of category in major online shopping websites. 

  • Consumer Behavioral Analysis

Identify customers who are generating maximum revenue for your business and entice them with your value added services to strengthen trust and relationship, to encourage them for repeat purchases.

  • Traffic Generation

Driving traffic to online shopping websites takes time, effort and money. Our analytics team monitor performance of different site traffic sources to bring the highest quality traffic. Combined with sales performance analytics, traffic generation will be stepped up at the right time.

  • Insights and Recommendation for brands

Key event figures like Paid Conversion Rate, SKU availability and Inventory are timely monitored. Real time analytics and strategic recommendation will be provided for brands to optimize business opportunities.