We are a leading e-commerce service provider in Greater China and Southeast Asia (SEA). With advanced technologies and experienced operation teams, we provide best-in-class Trade Partner/Enabler/Technology services to international brands and expand their online business in these fast-growth markets.


Our end-to-end Trade Partner/Enabler/Technology service includes :


  • Omni-channel Strategies & Execution
  • Sales-oriented eStore Operation
  • Conversion-driven eMerchandizing
  • Marketplace Campaign Management
  • Livestreaming & Social Media Seeding
  • In-channel Digital Marketing
  • Marketplace CPC/CPM/Affiliate Management
  • Real-time Customer Care
  • Cross-border eCommerce Solution
  • Data Analytics
  • Customer Engagement System and CRM Activity Management
  • Order Management System & Marketplace Connectivity
  • Content Management System
  • eCommerce System Planning & System Integration
  • Bonded and Non-bonded Logistics solutions

We collaborate with many international brands in different verticals, including footwear, apparel, cosmetics & skin care, toys & electronics, health supplements and accessories.


These are some of the brands we are collaborating with: PUMA, Speedo, Ellesse, American Eagle, Levi’s, Skechers, Foot Locker, Rituals, Petit Bateau, ToysRUs, Lifetime Brands and many more. 


We have offices in Hong Kong, Shenzhen, Shanghai, Singapore, Kuala Lumpur and Bangkok.

  • Fung Omni Services (FOM) is an acquisition of Fireswirl Technologies Inc’s e-commerce team and technology by the Fung Group (Li & Fung). The acquisition was completed as of April, 2015. 
  • The team has served a number of major international clients with their branded online store in China. These brands include Toys R Us, Hugo Boss, Dyson, BMW, etc. before the acquisition. 
  • In 2016 FOM initiated Carter’s and Macy’s Tmall stores and achieved Most Influential Cross-Border Services Award.
  • In 2017, FOM supported more international brands including Parfois, Hawkers, Minoti, Gieves & Hawkes, Elle Décor, and our own multi brand stores Hometopia to launch flagship stores on Tmall, JD and Red. We also launched Spain top childrenwear Nano’s branded website.
  • In 2018, Fung Omni was chosen as the Trade Partner by Kroger (world’s third largest retailer), Foot Locker, Fanatics, Ember and other multi national brands for their Tmall stores. We also launch our Wechat engagement system that supports multiple functions including Wechat stores, official account marketing, mini program, store locator, customer survey and customer loyalty program.
Shanghai • Account Management • Store Management • Merchandizing Management • E-Marketing • Design • Customer Services Shenzhen • Project Management • Technology Management Hong Kong • Project Management • Business Development • Account Management Kuala Lumpur • Account Management • Store Operations • Customer Services • Design Singapore • Account Management • Business Development Thailand • Account Management • Store Operations • Customer Services • Design Vietnam • Account Management Philippines • Account Management
We can provide the following services for Branding, Upgrade, marketing and eCommerce: