Trade Partner / Enabler Service

We provide both end-to-end and specific e-com operation services to sell products on marketplaces.

Selling on Asia Marketplaces

Our Trade Partner / Enabler Service covers major marketplaces in Asia, including TMall, JD.com, Little Red Book, Tik Tok, Lazada, Shopee, Zalora, Rakuten, Yahoo (Taiwan), Amazon (Japan), MOMO, HKTV Mall and many more.

  • Operation Strategy

We work closely with our Client on both short-term and long-term marketplace strategy to first gain brand awareness, then grow sales and demand by leveraging different tools and mechanisms provided by the marketplace, including marketing tools, promotion campaign mechanisms, merchandizing engine and customer service chat tools.

  • Marketing Campaign Planning

FOM will align with Client’s marketing team on their objectives (brand building, sales, etc.) and provide a proposal with a quarterly budget for paid marketing. Then we will divide the budget into different channel spends and respective weekly budgets.

  • Campaign Design & Execution

FOM has experience and expertise in designing effective, branded pages, meaningful content, and easy-to-navigate user experience and functionalities needed to cater to the Chinese consumer for specific campaign.

  • PDP Improvements and Adhoc Changes

Continuously to optimistic PDP termly and present the product characteristics among different consumer groups.

  • Work with Brand Client to Improve Conversion

Creating product and price strategies that would motivate consumer behavior and drive more traffic to maximize sales.